You are currently browsing the archives for the International Fairs category.

Breaking News

Facebook Apps: Event Connector

admin @ February 13, 2008 # No Comment Yet

I’m doing this one for a new acquaintance who messaged me over on Facebook this morning.
Pete Warden has a Facebook app he’s put together called "Event Connector".  It’s basically a widget that announces to the world that you’re going to some event and will compile a list of friends and friends of friends on Facebook […]

More on page 140

NACS 2.0

admin @ February 13, 2008 # No Comment Yet

Spoke this morning at NACS in Milwaukee on how consumer shows can benefit from deploying/employing Web 2.0 technologies.  It wasn’t the biggest audience - 15 hardy folks - but they were a great audience and fun to work with throughout the presentation.
We covered blogs of course, but spend more time on Flickr, YouTube, Twitter […]

More on page 138

The Marketing Conference I’d Like to Attend Even If I Don’t Sell to this Audience

admin @ February 13, 2008 # No Comment Yet

Do you ever run across conferences that have little or nothing to do with you, your hobbies, your current business or your golf game - yet you want to go anyway just to attend and sit and listen?

This is my choice for 2007:  Mashup, run by the folks who produce YPulse, the media site for […]

More on page 139

Anyone Going to NACS?

admin @ February 13, 2008 # No Comment Yet

Heading off to Italy later today for a much-needed vacation, but immediately upon return I’ll be heading to Milwaukee to speak at the National Association of Consumer Shows conference.
If you’re planning on going, let me know - and if you know anyone who will be blogging the event, please pass that info on.  Thanks!
The subject […]

More on page 137

Eating on Floors, Overflowing Garbage… Just Another Javits Event

admin @ February 13, 2008 # No Comment Yet

Seth Godin visits Book Expo and has lunch on the floor at NYC’s Jacob Javits Convention Center.
No, not the "exhibit" floor.  The actual floor.  Because there weren’t enough tables.
There were so many people eating lunch next to the very lame cafe at the Javits Center that we were forced to eat on the floor.
There’s a […]

More on page 136

Bending to Pressure: Business or Wusiness?

admin @ February 13, 2008 # No Comment Yet

EXPO reports that Reed Elsevier is in the process of divesting itself from any of its properties related to defense.
Sir Crispin Davis, Chief Executive Officer of Reed Elsevier, said:"Our
defence shows are quality businesses which have performed well in
recent years. Nonetheless, it has become increasingly clear that
growing numbers of important customers and authors have very real
concerns […]

More on page 135

It’s Hard to Evangelize Crap

admin @ February 13, 2008 # No Comment Yet

Guy Kawasaki:  "It’s very hard to evangelize a blog that’s a piece of crap."

Really, you can watch the whole 15 minutes of video for the details and character development, but the line above is the plotline and the keeper quote.
And it’s not just blogs.  It’s difficult to evangelize anything that’s crap, really.   
One might go […]

More on page 134

A Glimmer of Hope for General IT Shows? CeBIT Australia Turns First Profit

admin @ February 13, 2008 # No Comment Yet

CeBIT Australia turned a profit for the first time since its inception in 2002. 
Five years of losses or B/E before seeing a return.  How many US-organized and owned shows would stick with an event like that?  I don’t know of any.
Whether it was worth it to Hannover Fairs to wait five years for CeBIT […]

More on page 133

Live Nude Girls In Aisle 6000

admin @ February 13, 2008 # No Comment Yet

Was going to put an NSFW tag on a link, but figured I’d just post the photo.  After all, it’s "art", isn’t it?

Here’s all you need to know:1)  It’s at Coverings.2)  It’s part of an Pakistani marble exhibit.  (I originally thought it had to be Italian… and am very surprised it’s not)3)  According to executives […]

More on page 132

A Glimmer of Hope for General IT Shows? CeBIT Australia Turns First Profit

admin @ February 13, 2008 # No Comment Yet

CeBIT Australia turned a profit for the first time since its inception in 2002. 
Five years of losses or B/E before seeing a return.  How many US-organized and owned shows would stick with an event like that?  I don’t know of any.
Whether it was worth it to Hannover Fairs to wait five years for CeBIT […]

More on page 130